The India Potential
At 1.3 Billion India constitutes 17.5% of the Worlds’ population.
Of the 1.3 Billion, the numbers that travel overseas form a modest 1.8%, which is around 22 Million.
The encouraging reality is that these numbers have displayed a consistent growth pattern.
Overseas footfalls are expected to grow to –
- 30 million by 2020
- 50 million by 2025
For Indians, International travel has become a necessity & is no longer a luxury.
Multiple breaks during the year has become a norm.
The cultural diversity of India generates several markets within one market – which means what works in the South may not work in the North, and what works in the East may not work in the West.
Hence the importance of having a local representative!